Search engine optimisation (SEO) is the practice of improving specific online signals on your website to deliver a better experience for users and appeal to the algorithms that determine search rankings.
Google’s search algorithm determines which pages appear on its Search Engine Results Pages (SERPs). This algorithm is updated 800+ times yearly, encompassing 250+ simultaneous factors and more than 10,000 signals and sub-signals when ordering search results.
Less than 1% of searchers click on second-page results.
While the basics of SEO can be relatively simple, high-calibre SEO efforts are sophisticated and time-consuming. Most small to medium-sized businesses must rely on a trustworthy SEO agency to deliver sustainable results.
Those results, however, are worth the investment. After all, the main source of customers for most businesses is the internet, and it all starts with a simple search. People place most of their trust in the brands that appear first in their search results. Get your free SEO report today to see how your business can start earning that trust and reaping the rewards that come with it.